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Flexible Packaging
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Why co-locate with packaging/processing events? It’s clear: the vertical sectors within these events
are the end-user markets that drive the trends in the converting segment. Just take a look:
Converted flexible packaging demand in the US will reach 6.8 billion pounds in 2008, driven by
innovations such as breathable films and resealable stand-up pouches. Plastic films will continue
to supplant paper and foil. Stand-up pouches represents the highest growth rate; food and
beverage purchases the largest percentage of the pre-made puches and are also the two market
segments that have the gretest potential for growth. Package design/performance requirements
and structural development are key in driving the growth of the pouches. In addition rotogravure
printing offers improved graphic capabilities thus make the package designer a key influencer.
Current U.S. market size estimated at $21.3 billion.
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